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Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.

Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made it more costly than almost every company in the Standard & Poor's 500 Index.
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The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?

Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.

It looks like Flipboard, aggregates and posts like Reddit, and presents news like Newsmap. Intel iQ, launching today, is the tech giant's latest content-marketing experiment.

The pullout points to Facebook's biggest challenge: Though most consumer brands see the social network as a way to connect with consumers, opinions are mixed on the value of advertising there.

Want to know what Mr. Levinsohn thinks Yahoo should become? He explained it pretty well, in November.

Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series.
Consultants have designed IT solutions for global marketers, and agencies are responding by building out IT of their own.

The largest daily-deal site reported Q1 profit that topped estimates as marketing costs dropped and it expanded internationally in its second period as a public company.

In his short stint at Yahoo, former CEO Scott Thompson flanked himself with a couple of his PayPal allies, including PR head Amanda Pires, who is leaving the company, according to a person familiar with the matter.

"We want users to watch more and click less," said Cristos Goodrow, YouTube's director of engineering. "This is better for users because it takes less clicking to get to the video you want to watch."
Highlights from this year's digital upfronts as witnessed from the Ad Age staff.

While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.
Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches.

Mr. Thompson has been replaced on an interim basis by Ross Levinsohn, exec VP and head of global media, in a move that is likely to be made permanent.

The title gets twice as much referral traffic from Pinterest than from Facebook and Twitter combined; only Google refers more.
In what's shaping up to be a drawn-out battle to develop a social-search engine that consumers love, Bing has unsheathed a critical weapon: Facebook.

Pepsi Max and Cadbury will be the first U.K. brands to run Shazam-enabled TV advertising when they appear during this Saturday's finale of Simon Cowell's "Britain's Got Talent."

Deutsche Telekom AG is discussing a merger of its T-Mobile USA unit with MetroPCS Communications Inc. as it reviews options for the customer-losing business.

Ensequence helps TV programmers and advertisers schedule and deliver complementary content to mobile devices people are surfing on while they watch TV.

Facebook can help networks and brands extend chatter around big TV events, said Kay Madati, head-entertainment and media, global marketing solutions.

Bravo sees ratings lift for "social reruns" and marketers Capital One, Bing tap co-viewing apps to make the most of TV sponsorships.

AOL beat Wall Street estimates on first-quarter revenue and profit, but its core display-ad business dropped 1% year-over-year in the U.S., while traffic to AOL sites fell 4%.